visual identity | fictional project


Back2Bed focuses on a vibrant and playful visual identity for its innovative vegan fast food brand. Utilizing bio-certified ingredients, Back2Bed offers a menu of delicious burgers, pizzas, pasta, and fries. The brand’s bold, bright colors and the chunky „back2bed“ typography are designed to capture attention and resonate with younger audiences who value sustainability. The slogan, „Taste the change, savor the future,“ encapsulates the mission to provide healthy, eco-friendly food options that contribute to a better world.